Diversión

NOVAK Collective

di~ver~sión (spanish: entretenimiento); fun, amusement.

 

 

Diversión premiered in 2010 as part of North Tyneside's Year of the Arts programme to mark the end of the Spanish City Dome's centenary year. A unique 'video mapped' digital projection, it projects onto the exterior of the well loved Spanish City Dome in Whitley Bay and is returning by popular demand.

 

Diversión is a striking abstract and evocative reflection of the bygone days of this iconic building. The looped 9-minute animation combines graphical elements, photography and muted 'aged' imagery to convey a fairground aesthetic that intimately relates to the building's surface via video mapping techniques. This work fills the exterior of the building with vibrant colours bringing this restored landmark to life in a totally unique way.

 

Alongside the filmic elements NOVAK have created an sumptuous soundtrack complete with echoed fairground layers, orchestral elements and a subtle homage to Dire Straits 'Tunnel of Love' which itself celebrates Spanish City.

 

NOVAK Collective are a dynamic creative studio based in the Newcastle. They undertake diverse digital, live and event based work and perform all over the world. This has included a high profile video mapping commissions for Nintendo in 2011. Visit their external website here

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Check out the other works at Shimmer 2011;

 

Flash Fog by Colin Priest

5 O'clock Shadow by Arcus Studios

Motion Picturesby Infinite Arts

Promenadeby Gavin Lockhart

Eight Bells by John Kefala-Kerr

Drop it like it's Hot by North Tyneside Youth Circus

 

site layout and nearby facilities

 

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